The Short Attention Span Solution for Marketers (Hint: It’s Email) [Infographic]

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Email marketing might be entering a mid-life crisis.

According to Entrepreneur, 2017 marks its 40th birthday, with 1978 cited as the year when the first marketing email was delivered. The sender, the story goes, was Gary Thuerk, an employee of Digital Equipment Corporation — an infamous legend, of sorts, who’s referred to by some as the “father of spam.”

Yet — somehow — it seems that email marketing is doing a better job than a lot of other digital communication at prolonging a viewer’s attention span.

The stereotypical “mid-life crisis” often involves change that comes after years of overall evolution and improvement. And in a way, email marketing isn’t so different. It’s gone through a number of modifications to make it better, more user-friendly, and less spammy since 1978. And now, Litmus reports, the average time spent reading an email has increased by nearly 7% since 2011. New Call-to-action

But how is that possible, given our oft-cited dwindling attention spans? As it turns out, email marketing might be an exception to that rule for a number of reasons, ranging from improved sending platforms to more mobile-friendly consumption experiences to generally better content.

Want the details? You’re in luck. Litmus breaks it down in this the handy infographic below.

How to Cure a Short Attention Span With Email



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To learn more about the transactional email add-on, contact your CSM.

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Author: Search Engine Optimisation Company

Our team have been offering SEO expert services to clients since the early days of the internet. Whilst the tactics have evolved over the years, our overall goal by no means has and thats making sure our users web pages to rank on page 1 for appropriate keywords at the same time only using honest and long term strategies. Plan to Dominate the Search Engines? While many agencies are convinced that they have to resort to black hat SEO tactics to get results, we can get the 1st page rankings for all of our customers despite the fact that constantly guaranteeing we stick to strategies that are not frowned upon by the the search engines. What happens when you turn to black hat strategies? Without a doubt, you will get some early success, however the internet search engines will quickly discover what you are doing and you can face severe penalties which includes having your website banned with the google search results altogether. We work within guidelines of leading search engines such as Google, Yahoo and Bing! so you never need to be concerned about receiving any penalties as a result of the work we carry out for you.

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