Ask Yoast: meta descriptions and excerpts

When you’re running a large and busy website, it’s practical and time-saving if you can reuse some of your material. Both meta descriptions and excerpts use a brief passage to summarize the content of a web page. So, it could be handy to use the same text for both. But how do you do that? In this video, Joost explains the easiest way to reuse your text for both meta descriptions and excerpts, and whether Google approves of this reuse.

Renee Lodens sent us an email with the following question:

“Is there a way to bulk copy the Yoast SEO meta descriptions to the excerpt field? Also, is this considered duplicate content?”

Watch the video or read the transcript further down the page! 

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Meta descriptions and excerpts

So, what to do if you want to save time and use the same passages for meta descriptions and excerpts?

“Well, let’s start with the first thing. It’s probably easier to do it the other way around. If you put the description that you want in the excerpt field, and then in the back end, in the Yoast SEO Titles & Meta section, you can use the excerpt short code for meta descriptions. We will automatically put your excerpt in your meta description. That’s easier. You can do it the other way around too, but then you’d have to code a bit.

Is this considered duplicate content? No, it’s not. Because they are different things used for different purposes. Your meta description will only show up in the metadata, which will not be shown on the page. And Google considers these two separate things.

So this might actually work well for you if you write really good short excerpts that fit well into your meta description.

Good luck!”

Ask Yoast

In the series Ask Yoast we answer SEO questions from followers. Need some advice about SEO? Let us help you out! Send your question to ask@yoast.com.

Read more: ‘How to create the right meta descriptions’ »

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