How to start writing a blog post?

It can be really hard to come up with a topic for a blog post. When you finally found the perfect subject, you probably want to start writing immediately. But to write that perfect blog post, you should take some time to prepare it properly. Today, I’ll give some tips on how to begin your writing process. If you take some time and prepare your blog post adequately, your writing will be so much better! 

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Preparing takes time

The writing process can be divided into three phases. The actual writing is the second phase of your writing process and only takes up about 20% of the time. That is, if you’ve done the preparing phase properly.

Process of good writing explained in a picture: 40% prepaparation, 20% writing, 40% correcting

In my opinion, the preparing phase is the most fun! You can brainstorm, try out things and be creative in this phase. So, although it may seem like this preparing-stuff is just holding you back from the actual writing, you should think of it as the most creative and fun phase. And the most important phase!

Brainstorm

Always start a blog post with a brainstorm. Once you’ve decided on the topic of your post, you should make a list of all the things you would like to address in your post. Don’t be critical in this phase. Just write down anything you come up with. You always can cross off the ‘not so good ideas’ later on.

What is your message?

What is the one thing you want your readers to remember after they’ve read your post? What’s the most important thing you want to say? The answer to these questions is the message of your post. You should write that message down. This is the key information of your blog post. That message should eventually come in the first paragraph of your blog post.

Write a little bit

Although the actual writing comes in the second phase of the writing process, you should definitely write some sentences. Try to find the right words for your topic and for your audience. Try to write some beautiful sentences. I wouldn’t advise you to try to write the first sentence of a blog post in this phase, but you could write a few sentences of an important paragraph. Playing around with words will help you to find the tone of your blog post.

Structure, structure, structure

The most important thing you should do in the preparing phase of writing a blog post is to come up with the structure of your text. At the end of the preparing phase, you should end up with the skeleton of your blog post. What subjects will you address in what order?

After you’ve brainstormed about the topic, you’ll probably end up with a long list of things you would like to address in your blog post. Read through your list, cross of the things you’re not totally sure about and try to see whether or not topics resemble each other. Bundle similar topics. After that, you should think about the order you want to discuss your topics. Make sure you discuss things in a way people understand. Subjects and paragraphs should follow each other in a logical order.

Before I start the actual writing process, I usually have a list with paragraphs. For every paragraph I also have a short description of the things I would like to discuss and the examples I would like to use. In some cases, I already formulated some nice sentences for every paragraph as well.

Hit that keyboard!

Preparing your blog post can be real fun. I really enjoy this phase the most. If you’ve thought your post through it’s time to turn to the next phase and hit that keyboard. Go write your post!

After writing your post, you’re inevitable going to end up in the correcting phase. Very important. Totally hate that phase.

Read more: ‘SEO copywriting: the ultimate guide’ »

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Author: Search Engine Optimisation Company

Our team have been offering SEO expert services to clients since the early days of the internet. Whilst the tactics have evolved over the years, our overall goal by no means has and thats making sure our users web pages to rank on page 1 for appropriate keywords at the same time only using honest and long term strategies. Plan to Dominate the Search Engines? While many agencies are convinced that they have to resort to black hat SEO tactics to get results, we can get the 1st page rankings for all of our customers despite the fact that constantly guaranteeing we stick to strategies that are not frowned upon by the the search engines. What happens when you turn to black hat strategies? Without a doubt, you will get some early success, however the internet search engines will quickly discover what you are doing and you can face severe penalties which includes having your website banned with the google search results altogether. We work within guidelines of leading search engines such as Google, Yahoo and Bing! so you never need to be concerned about receiving any penalties as a result of the work we carry out for you.

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