Ask Yoast: Word order of your focus keyword

If you’re using Yoast SEO to optimize your posts and pages, it’ll ask you to fill out a focus keyword. This is the search term you want your content to rank for. Deciding on a focus keyword can be challenging. For example, if you want to optimize your content for a long tail keyword – existing of multiple words –  what is the exact key phrase you should use? Does word order matter? In this Ask Yoast, you’ll learn how to use Yoast SEO when optimizing for long tail keywords.

Stefan Junestrand has emailed us asking:

“For long tail keywords that will be searched for with equal frequency with the words in different order, which would be best practice?
a. Use one long tail focus keyword
b. Use 5 different focus keywords with one focus keyword”

Check out the video or read the answer below!

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Word order of your focus keyword

In the video, we help you decide on the word order of your long tail focus keyword and how to use the multiple focus keyword functionality of Yoast SEO Premium.

” So you mean for example ‘WordPress SEO’ and ‘SEO WordPress’. Which one would be best practice to use? One focus keyword for each page? Or should you combine them all into one page?

You really should combine them into one page. SEO for WordPress and WordPress SEO are basically the same thing. Of course, if you’re writing naturally, you’ll probably use both combinations already. So just write one longer page and use different word orders.

If you have Yoast SEO Premium you can have up to 5 focus keywords: try and optimize for the most common variants in word order of your long tail keyword. But don’t overdo the optimizing! It might even be better to not get green bullets for all 5 combinations, if you’re optimizing for similar combinations with just a different word order. Because then your copy would become pretty hard to read. So write a natural text, make sure that you use different versions a couple of times and you should be good.

Good luck!”

Ask Yoast

In the series Ask Yoast we answer SEO questions from followers. Need some advice about SEO? Let us help you out! Send your question to ask@yoast.com.

Read more: ‘Why should you focus on multiple focus keywords’ »

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Author: Search Engine Optimisation Company

Our team have been offering SEO expert services to clients since the early days of the internet. Whilst the tactics have evolved over the years, our overall goal by no means has and thats making sure our users web pages to rank on page 1 for appropriate keywords at the same time only using honest and long term strategies. Plan to Dominate the Search Engines? While many agencies are convinced that they have to resort to black hat SEO tactics to get results, we can get the 1st page rankings for all of our customers despite the fact that constantly guaranteeing we stick to strategies that are not frowned upon by the the search engines. What happens when you turn to black hat strategies? Without a doubt, you will get some early success, however the internet search engines will quickly discover what you are doing and you can face severe penalties which includes having your website banned with the google search results altogether. We work within guidelines of leading search engines such as Google, Yahoo and Bing! so you never need to be concerned about receiving any penalties as a result of the work we carry out for you.

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