What is on-page SEO?

Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s secret algorithm will love. That’s basically what SEO is about. The factors in Google’s algorithm can be divided into two categories which will determine the ranking of your website: on-page factors and off-page factors. Here, I’ll discuss the differences between the two, explain the importance of on-page SEO and go over the most essential on-page SEO factors.

On-page and off-page SEO

On-page factors all have to do with elements of your own website. On-page factors include technical set-up – the quality of your code – textual and visual content and user-friendliness of your site. On the other side there are off-page factors, like links from other websites, social media attention and other marketing activities outside your own website. If you focus on off-page SEO you mostly aim to get more links to your site. The more relevant links you get, the higher your ranking in Google will be. Want to get more links to your site? Read our series about link building.

Importance of on-page SEO

On-page SEO consists of all the elements of SEO you can control best. If you own a website, you can control the technical issues and the quality of your content. We believe on-page issues should all be tackled as they’re in your own hands. If you create an awesome website, it will definitely start ranking. Focusing on on-page SEO will also increase the probability that your off-page SEO strategy will be successful. Link building with a crappy site is a very tough job. Nobody wants to link to articles that are badly written or boring.

New to SEO? Learn the Basics of SEO in our Basic SEO course »

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Essential on-page SEO factors

In our view, there are three major on-page SEO factors. These three pillars are the ones you should focus on:

Technical excellence

The quality of your code should be high. Check if you’re not unintentionally blocking crawlers from indexing your website (we still see this happening!). WordPress is an SEO-friendly platform and our free Yoast SEO plugin takes care of most remaining technical SEO challenges, without you even noticing it. So if you’re using WordPress and configured Yoast SEO well, you’ll have most technical aspects of your on-page SEO covered.

Want to dive deeper into the technical side of SEO? Read our articles on technical SEO or take the Technical SEO 1 training.

Awesome content

Why do people visit your site? Most likely because it contains information they’re looking for. Therefore you should write excellent content. Search engines like Google read your text. Which site ranks highest is for a large part based on the content of a website. That content should be about the right keywords, informative, and easy to read.

Learn all about writing high-quality content in our Ultimate Guide to SEO copywriting or get our Content SEO eBook.

Flawless UX

The third and final pillar is User eXperience. Users need to easily understand your website. They should be able to find what they want in a heartbeat. They should know where to click and how to navigate through your site. And it should be fast! A beautifully designed website is nice, but you should definitely make it your top priority to create a user-friendly website first!

Read more about usability here. If you want to learn more about combining SEO, UX and conversion we’d advise you to read our eBook ‘UX and Conversion from an holistic point of view

Read more: ‘SEO basics: what does Google do’ »

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Author: Search Engine Optimisation Company

Our team have been offering SEO expert services to clients since the early days of the internet. Whilst the tactics have evolved over the years, our overall goal by no means has and thats making sure our users web pages to rank on page 1 for appropriate keywords at the same time only using honest and long term strategies. Plan to Dominate the Search Engines? While many agencies are convinced that they have to resort to black hat SEO tactics to get results, we can get the 1st page rankings for all of our customers despite the fact that constantly guaranteeing we stick to strategies that are not frowned upon by the the search engines. What happens when you turn to black hat strategies? Without a doubt, you will get some early success, however the internet search engines will quickly discover what you are doing and you can face severe penalties which includes having your website banned with the google search results altogether. We work within guidelines of leading search engines such as Google, Yahoo and Bing! so you never need to be concerned about receiving any penalties as a result of the work we carry out for you.

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