Ask Yoast: Give a division a separate domain?

A website of a larger company often represents multiple divisions. If one division outgrows the others, or if expectations for one division are very high, the need for a separate website or domain may arise. What’s best to do for SEO in such a case? Set up a new domain for that division? Or build it on a sub-domain? In this Ask Yoast, we help you determine the best solution in case a division wants its own website.

Brooke Brown of smartbridge.com emailed us with this question:

“One division of our company is getting more presence, so they want to build that division its own website. What’s the best option?

1. Build it on a new domain like smartbridgemobility.com;
2. Build it on a totally separate domain;
3. Build it on a sub-domain like mobility.smartbridge.com.”

Check out the video or read the answer below!

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Division on separate domain

In the video, we help you decide what’s best for SEO if you want to give a division a separate website:

“Well Brooke, first of all I consider myself pretty good at branding and if your brand “Smartbridge” is strong, I would consider doing something much simpler. I would make it smartbridge.com/mobility. Give it its own look and feel, but keep it on one domain.

If you don’t want to do that, but you want to separate the two, then I would give it an entire brand for itself. Because that probably is best in the long run to sell or whatever you want to do with it. I’m not a big fan of sub-domains because they lead, or can lead, to all sorts of technical issues. And they’re a bit of nothing really. It’s not its own brand, it’s far too attached to your main domain.

So I would probably choose a sub-folder and if you can’t do that I would choose a completely different brand. Good luck!”

Ask Yoast

In the series Ask Yoast we answer SEO questions from followers. Need some advice about SEO? Let us help you out! Send your question to ask@yoast.com.

Read more: ‘Site structure: the ultimate guide’ »

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Author: Search Engine Optimisation Company

Our team have been offering SEO expert services to clients since the early days of the internet. Whilst the tactics have evolved over the years, our overall goal by no means has and thats making sure our users web pages to rank on page 1 for appropriate keywords at the same time only using honest and long term strategies. Plan to Dominate the Search Engines? While many agencies are convinced that they have to resort to black hat SEO tactics to get results, we can get the 1st page rankings for all of our customers despite the fact that constantly guaranteeing we stick to strategies that are not frowned upon by the the search engines. What happens when you turn to black hat strategies? Without a doubt, you will get some early success, however the internet search engines will quickly discover what you are doing and you can face severe penalties which includes having your website banned with the google search results altogether. We work within guidelines of leading search engines such as Google, Yahoo and Bing! so you never need to be concerned about receiving any penalties as a result of the work we carry out for you.

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