Ask Yoast: Video on YouTube or on my own site?

Adding videos to your pages or posts can enrich the experience a user has on your site. In our case, for instance, when we want to explain how a certain feature of Yoast SEO works, adding a video or screencast showing you how to use it, will most likely contribute to the understanding of the use of it. So sensibly adding videos to your site – at the right spots – is something we recommend! You might wonder though, if it’s better to upload the video to your own server, or to use a platform like YouTube and embed it. Learn what’s best!

Tony Devine emailed Ask Yoast with this question:

“I’m going to add a third party video, which I have permission to use, to my website. It’s already hosted on YouTube. Should I put the files on my own server or should I leave them on YouTube instead?”

Check out the video or read the answer below!

Want Google to show your videos in the search results? Optimize with video SEO plugin! »

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Video on YouTube or own site

In the video we explain what could be the advantages of both options:

Well, to be honest it doesn’t really matter, because getting the video snippet in the search results – which was quite easy in the old days – is quite hard now. So instead of allowing every site in the search results to have video snippets, Google has switched to a system with white listing sites that are allowed to have video snippets. And the chances of your site being among them are zero, to be honest.

So you’re not going to get a video snippet. The boost that you would get from that particular SEO benefit is gone. This means the biggest boost that you’ll get from adding a video, is that people will interact with your page more, if that video is on there. So it might still be a very good idea to have that video on that page. However, it doesn’t really matter at that point where you have posted it.

The only thing that I would consider – if you have permission to use and do some stuff to the video – is republishing the video somewhere. Either on YouTube or somewhere else, and optimize the metadata, because then you could be found on YouTube. And YouTube is actually the second biggest search engine in the world after Google. So maybe think of that. If you’re not allowed to do that, just include the YouTube URL and you’re fine.

Good luck!”

Ask Yoast

In the series Ask Yoast we answer SEO questions from followers. Need some advice about SEO? Let us help you out! Send your question to ask@yoast.com.

Read more: ‘Structured data with Schema.org: the ultimate guide’ »

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Author: Search Engine Optimisation Company

Our team have been offering SEO expert services to clients since the early days of the internet. Whilst the tactics have evolved over the years, our overall goal by no means has and thats making sure our users web pages to rank on page 1 for appropriate keywords at the same time only using honest and long term strategies. Plan to Dominate the Search Engines? While many agencies are convinced that they have to resort to black hat SEO tactics to get results, we can get the 1st page rankings for all of our customers despite the fact that constantly guaranteeing we stick to strategies that are not frowned upon by the the search engines. What happens when you turn to black hat strategies? Without a doubt, you will get some early success, however the internet search engines will quickly discover what you are doing and you can face severe penalties which includes having your website banned with the google search results altogether. We work within guidelines of leading search engines such as Google, Yahoo and Bing! so you never need to be concerned about receiving any penalties as a result of the work we carry out for you.

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