How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]

If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai

It’s pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticable improvements in customer experience, conversion rates, and ultimately, your sales revenue.

In fact, reducing your website’s page load time can have a surprisingly positive impact on your entire marketing and sales pipelines. Up to 79% of customers who are dissatisfied with a website’s performance say they’re less likely to buy from the same site again. But can big business issues actually be solved simply by shaving off a few milliseconds on your website’s page load time?

To see the real power of page load time, we compiled 12 case studies from real companies in the infographic below. These examples illustrate the impact reducing page load time 

Take a look at the 12 case studies presented in the infographic below to learn more about the benefits of optimizing page load time.


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Author: Search Engine Optimisation Company

Our team have been offering SEO expert services to clients since the early days of the internet. Whilst the tactics have evolved over the years, our overall goal by no means has and thats making sure our users web pages to rank on page 1 for appropriate keywords at the same time only using honest and long term strategies. Plan to Dominate the Search Engines? While many agencies are convinced that they have to resort to black hat SEO tactics to get results, we can get the 1st page rankings for all of our customers despite the fact that constantly guaranteeing we stick to strategies that are not frowned upon by the the search engines. What happens when you turn to black hat strategies? Without a doubt, you will get some early success, however the internet search engines will quickly discover what you are doing and you can face severe penalties which includes having your website banned with the google search results altogether. We work within guidelines of leading search engines such as Google, Yahoo and Bing! so you never need to be concerned about receiving any penalties as a result of the work we carry out for you.

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