Ask Yoast: how to get users to the right subdomain?

As a site owner you want search engines to point people to the most “fitting” language. For instance, if you’re Dutch, you’d rather see the Dutch version than the English version, if the Dutch version is available. But sometimes you might want to switch. For instance, if you’re aboard, you’d want to be able to switch from the English version to the Dutch version. So what’s the best way to get people to the correct language or country subdomain? Hear what I have to say about this in this Ask Yoast!

In this Ask Yoast, we’ll answer a question from Ed Jones out of London, UK. He asked:

“We’ve merged ccTLD sites to a single gTLD site. So, for instance .org, .de etc. into one domain where they have /de, /en etc. What’s the best way to get people to the correct subdomain: a location selection pop-up, a redirect based on IP, or a location selection homepage?”

Check out the video or read the answer below!

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Getting users to the right subdomain

Check out the video or read the answer below!

To be honest, probably a combination of all three at some point, because you want to do it on IP: you want to just move people to the right site. But you also want to give them the option to switch to another site. Because I’m Dutch, I’ll probably want to buy from your Dutch site, but I’m in the UK a lot. So, when I’m in the UK and I go to your site, you’d redirect me to your UK site, but I’d still want to buy from your Dutch site, so I need to be able to switch.

So, you have to think about “Okay, what are the different ways of going about that?” I’d go with a default on IP and allow people to switch with something like a flag in your header. So you can switch to another country, if you need to switch. I hope that works.

Good luck!

Ask Yoast

In the series Ask Yoast we answer SEO questions from followers. Need help with SEO? Let us help you out! Send your question to

Read more: ‘hreflang: the ultimate guide’ »


Author: Search Engine Optimisation Company

Our team have been offering SEO expert services to clients since the early days of the internet. Whilst the tactics have evolved over the years, our overall goal by no means has and thats making sure our users web pages to rank on page 1 for appropriate keywords at the same time only using honest and long term strategies. Plan to Dominate the Search Engines? While many agencies are convinced that they have to resort to black hat SEO tactics to get results, we can get the 1st page rankings for all of our customers despite the fact that constantly guaranteeing we stick to strategies that are not frowned upon by the the search engines. What happens when you turn to black hat strategies? Without a doubt, you will get some early success, however the internet search engines will quickly discover what you are doing and you can face severe penalties which includes having your website banned with the google search results altogether. We work within guidelines of leading search engines such as Google, Yahoo and Bing! so you never need to be concerned about receiving any penalties as a result of the work we carry out for you.

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