Ask Yoast: Old static website, move to WordPress?

Imagine, you created a website a few years ago. It’s still out there, but you didn’t make any changes or updates ever since. So, your site probably needs a major – SEO – update. If you have a static website, you might consider to move your site to a CMS, like WordPress. What’s the best choice? I’ll help you out and explain in which case it would be better to start all over using WordPress.

In this Ask Yoast, we’ll answer a question from Richard Millstein:

““My website was created 10 years ago in HTML, it needs a major SEO update and has other issues. I think it would be better to start over using WordPress. What do you think?”

Check out the video or read the answer below!

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Major SEO update

Read this transcript to learn more about choosing a CMS or not, when your website needs a major SEO update:

“Well, you get plus points for using WordPress, of course, no questions asked. Also, if your website was created 10 years ago and not much has happened to it since, then, you really need to think about, “Okay, what will I do once I re-create it? “Will I not do anything with it again for 10 years or will I keep updating it?”

If you want to keep updating it, then yes, you should really go for WordPress, because that makes that an awful lot easier. Of course, with WordPress you also get Yoast SEO and a lot of other advantages or things that you don’t have to build, that will work automatically for you. So, yes, you should probably do that.

The funny thing is, the output from WordPress will still be HTML, so you could probably get your theme of your site to look like your old site very easily. If you just hire someone to copy that into a WordPress theme and maybe do some optimizations as they do that. So, it could be a very simple job on Upwork or some other rental site, where you just go in and say “Hey I want you to change this theme to a WordPress theme and then input my content in it.” That could be a very simple job for someone and might save you an awful lot of time.

Good luck!”

Ask Yoast

In the series Ask Yoast we answer SEO questions from followers! Need help with SEO? Let us help you out! Send your question to ask@yoast.com.

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Our team have been offering SEO expert services to clients since the early days of the internet. Whilst the tactics have evolved over the years, our overall goal by no means has and thats making sure our users web pages to rank on page 1 for appropriate keywords at the same time only using honest and long term strategies. Plan to Dominate the Search Engines? While many agencies are convinced that they have to resort to black hat SEO tactics to get results, we can get the 1st page rankings for all of our customers despite the fact that constantly guaranteeing we stick to strategies that are not frowned upon by the the search engines. What happens when you turn to black hat strategies? Without a doubt, you will get some early success, however the internet search engines will quickly discover what you are doing and you can face severe penalties which includes having your website banned with the google search results altogether. We work within guidelines of leading search engines such as Google, Yahoo and Bing! so you never need to be concerned about receiving any penalties as a result of the work we carry out for you.

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