20 Stunning Examples of Brand Style Guides

When it comes to building a memorable brand, it’s all about consistency.

When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.

The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security.

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.

We’ve compiled a list of some awesome brand style guides to use as inspiration for your next branding project or website redesign. Check them out below:

20 Examples of Brand Style Guides

1) Medium

See the full style guide here.


Image via Behance

2) Wolf Circus Jewelry

See the full style guide here.


Image via Issuu

3) Ollo

See the full style guide here.


Image via Bibliothèque Design

4) Skype

See the full style guide here.


Image via Issuu

6) Barre & Soul

See the full style guide here.


Image via Issuu

7) Spotify

See the full style guide here.


Image via Issuu

8) Jamie Oliver

See the full style guide here.


Image via Issuu

9) Herban Kitchen

See the full style guide here.


Image via Issuu

10) Urban Outfitters

See the full style guide here.


Image via Issuu

11) Love to Ride

See the full style guide here.


Image via Issuu

12) Barbican

See the full style guide here.


Image via Issuu

13) I Love New York

See the full style guide here.


Image via Issuu

14) Cisco

See the full style guide here.


Image via Issuu

15) University of the Arts Helsinki

See the full style guide here.


Image via Behance

16) NJORD

See the full style guide here.

Image via Behance

17) Espacio Cultural

See the full style guide here.


Image via Behance

18) Alienware

See the full style guide here.


Image via Issuu

19) Netflix

See the full style guide here.


Image via Issuu

20) Scrimshaw Coffee

See the full style guide here.


Image via Issuu

Editor’s Note: This post was originally published in February 2016 and has been updated for freshness and comprehensiveness.

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