How Millennials and Baby Boomers Consume User-Generated Content [Infographic]

user_generated_content-compressed.jpg

Between photos of beautiful dinners created with the help of meal delivery services to videos featuring the “unboxing” of a new mobile phone, people love to share their experiences with brands on social media.

This type of content is known as user-generated content (UGC), which is produced by actual product users through their own publishing and social media platforms.

Many brands have started sharing UGC on their own social media channels to leverage user social proof and show their products being used in action. And while consumers might agree that UGC is more trustworthy than content created by brands themselves, there’s a generation gap when it comes to how consumers interact with UGC.

Olapic surveyed consumers of all ages to determine how they viewed and interacted with UGC on social media, and they found that 76% of those surveyed thought UGC was more trustworthy than branded content. However, they determined differences between which types of UGC millennials and baby boomers preferred, and what social networks they liked to use. Read the infographic below to learn more about how to inspire trust in consumers by using UGC on social media.

generation-gap-1.png

free content creation templates

Advertisements

Author: Search Engine Optimisation Company

Our team have been offering SEO expert services to clients since the early days of the internet. Whilst the tactics have evolved over the years, our overall goal by no means has and thats making sure our users web pages to rank on page 1 for appropriate keywords at the same time only using honest and long term strategies. Plan to Dominate the Search Engines? While many agencies are convinced that they have to resort to black hat SEO tactics to get results, we can get the 1st page rankings for all of our customers despite the fact that constantly guaranteeing we stick to strategies that are not frowned upon by the the search engines. What happens when you turn to black hat strategies? Without a doubt, you will get some early success, however the internet search engines will quickly discover what you are doing and you can face severe penalties which includes having your website banned with the google search results altogether. We work within guidelines of leading search engines such as Google, Yahoo and Bing! so you never need to be concerned about receiving any penalties as a result of the work we carry out for you.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s