Ask Yoast: change URLs when relaunching website?

Relaunching a website can be an overwhelming project. You need a new design and perhaps new functionalities. What should you do with your existing content? And what about new content? The more changes you want, the more challenging it gets. In this process you might face the question if you should change or keep your URLs. We hope to help to make your relaunch a bit easier by answering this question!

At Ask Yoast we received the following question, from Taisia Fredrickson:

“We want to change the titles of all of our products as we are relaunching our website and adding new products. Could we do this, but keep the same slug/URL? We would have to redirect our complete product catalog (which is massive) in order to change the URLs, from what our developer says.

Check out the video or read the answer below!

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Change URLs during relaunch or not

Read the transcript of the video to learn more:

“I would always, if you can, keep the URLs exactly the way the are. Even if you’re changing the names of your products. Only if it’s really weird for people, then I would change them on a product by product basis. But if you can, keep the URLS the same, so you don’t have to redirect them. Because people will have links pointing to these existing URLs. Redirection can always cause errors, because you can make a mistake somewhere, or you might lose stuff. So if you can prevent having to redirect it all, I would not redirect.

Good luck!”

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Not sure how to solve an SEO issue on your site? Get help by asking your question to Ask Yoast! n the series we answer SEO questions from followers! Need help with SEO? Send your question to ask@yoast.com.

Read more: ‘SEO friendly URLs’ »

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Author: Search Engine Optimisation Company

Our team have been offering SEO expert services to clients since the early days of the internet. Whilst the tactics have evolved over the years, our overall goal by no means has and thats making sure our users web pages to rank on page 1 for appropriate keywords at the same time only using honest and long term strategies. Plan to Dominate the Search Engines? While many agencies are convinced that they have to resort to black hat SEO tactics to get results, we can get the 1st page rankings for all of our customers despite the fact that constantly guaranteeing we stick to strategies that are not frowned upon by the the search engines. What happens when you turn to black hat strategies? Without a doubt, you will get some early success, however the internet search engines will quickly discover what you are doing and you can face severe penalties which includes having your website banned with the google search results altogether. We work within guidelines of leading search engines such as Google, Yahoo and Bing! so you never need to be concerned about receiving any penalties as a result of the work we carry out for you.

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