Why you should use Yoast internal linking

Yesterday we released our new internal linking tool in Yoast SEO Premium. The internal linking tool will help you to link to related content. It will find related posts for you, and it will become much easier to link from your post to these related articles. Using our tool systematically will help you improve the structure of your website.

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Why is internal linking important?

Internal linking is important for SEO. In order to make sure your content is findable, content just needs to be linked to. In the original PageRank algorithm, internal and external links were both equally important. This algorithm will probably have changed over time. Nevertheless, internal links are still an important ranking factor.

In addition, linking related content also serves another goal. It shows Google that that certain content on your site is related. You can even tell Google what’s the most important article, on this particular topic, that you have on your site. You can do so by linking to this main article from all your other articles on the same topic. We call this main article cornerstone content, and we also wrote about how to incorporate it on your site. Smart internal linking can push this article up in the search results.

On top of that – or perhaps in the first place – linking related content simply makes sense to do for your visitor. If they’re interested in a particular topic, chances are that they’d like to read more about the same topic on your site.

Why every writer will benefit from our tool

While writing one of my previous post, I literally stumbled upon our new tool in the WordPress backend. The suggestions of the internal link tool really surprised me. I know the importance of links, but I usually link to my own articles (as I know these articles best). I also tend to link to the most recent articles, and often forget about articles I wrote some time ago.

The internal linking feature of Yoast SEO Premium gave me the suggestion to link to one of Michiel’s articles and to one of my own articles I almost forgot about. Both of these articles were better matches to the blog post I was writing, than the posts I would have linked to if I had not used our new tool.

If your website becomes large, it’s just not possible to remember everything you and your colleagues wrote. The internal linking tool is a great help in picking those articles that fit your new post best. In the end, it’ll help you to set up a great site structure by connecting related content to each other.

In my case, it’ll help me to link to those articles written by Joost or Michiel. It’ll remind me of a related blog post I wrote some time ago. It’ll improve the structure of the website, which will have it’s impact on the ranking of our site. And, it’ll improve the User eXperience, because our audience will easily find the most relevant content to them!

Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »

Yoast SEO for WordPress pluginBuy now » Info

How does it work?

In the sidebar of your WordPress backend, you’ll find our suggestions for internal links:

Yoast internal linking tool

You either click on these links and check out the article (it’ll open in a new tab), but you can also easily copy and paste these links into your text. In most browsers, you’ll even be able to drag and drop as well. Check out our screencast if you want to see for yourself how easy it is:

 

So go ahead and start interlinking your posts!

Do you want to make sure you’re linking your posts well, and that your complete site structure is optimized for search engines and users? Then our Site structure training is what you need!

Read more: ‘Site structure: the ultimate guide’ »

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Author: Search Engine Optimisation Company

Our team have been offering SEO expert services to clients since the early days of the internet. Whilst the tactics have evolved over the years, our overall goal by no means has and thats making sure our users web pages to rank on page 1 for appropriate keywords at the same time only using honest and long term strategies. Plan to Dominate the Search Engines? While many agencies are convinced that they have to resort to black hat SEO tactics to get results, we can get the 1st page rankings for all of our customers despite the fact that constantly guaranteeing we stick to strategies that are not frowned upon by the the search engines. What happens when you turn to black hat strategies? Without a doubt, you will get some early success, however the internet search engines will quickly discover what you are doing and you can face severe penalties which includes having your website banned with the google search results altogether. We work within guidelines of leading search engines such as Google, Yahoo and Bing! so you never need to be concerned about receiving any penalties as a result of the work we carry out for you.

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