How to Market to Each Generation on Social Media [Infographic]


Whether you’re a Baby Boomer or a young member of Gen Z, there’s a good chance you use some form of social media. In fact, there are over 2 billion social media users worldwide.

When it comes to marketing, segmenting social media content for your audience is key. And one way to target your social media marketing efforts is by age group.

Although billions of people log onto social media platforms every day, generational groups each have different habits and preferences when it comes to their favorite platforms and ways they engage with content.

In this infographic from WebPage FX, you can see just how large the generational gaps can be on social media. For example, did you know that Generation Xers between the ages of 36 and 49 make up 36% of Pinterest users, 93% of whom have shopped online in the past six months? 

There are huge segments of social media users who want to hear from brands. Check out the infographic below to learn more about how they’re using social networks and how you can target them more effectively.


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Author: Search Engine Optimisation Company

Our team have been offering SEO expert services to clients since the early days of the internet. Whilst the tactics have evolved over the years, our overall goal by no means has and thats making sure our users web pages to rank on page 1 for appropriate keywords at the same time only using honest and long term strategies. Plan to Dominate the Search Engines? While many agencies are convinced that they have to resort to black hat SEO tactics to get results, we can get the 1st page rankings for all of our customers despite the fact that constantly guaranteeing we stick to strategies that are not frowned upon by the the search engines. What happens when you turn to black hat strategies? Without a doubt, you will get some early success, however the internet search engines will quickly discover what you are doing and you can face severe penalties which includes having your website banned with the google search results altogether. We work within guidelines of leading search engines such as Google, Yahoo and Bing! so you never need to be concerned about receiving any penalties as a result of the work we carry out for you.

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