Ask Yoast: how to rank globally

Ranking in your own country is one thing, ranking around the globe is quite another thing though. It poses other challenges. Imagine you’re organizing trips for tourists who’ll visit your country, how do reach those tourists? In this Ask Yoast, I’ll explain what’s essential for your global SEO strategy.

We received the following question from Thushi from SriLankaHolidayIdeas.com:

“Our website ranks very well in Sri Lanka, however we’d like to rank globally. We’ve already specified “Unlisted” in Google Search Console with the intention of ranking worldwide. On our Facebook page 75% of likes is from Sri Lanka. Could this be an issue?”

Check out the video or read the answer below!

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Using links to rank globally

Most importantly, if you want people from all over the globe to find you, you’ll need links from all over the world. Read the transcript of the video to learn more:

“Your Facebook likes are probably not the issue, because Google can’t see most of Facebook, so it can’t see where your likes are coming from. Nevertheless, if your Facebook likes come from Sri Lanka, your backlinks might as well. So Google may think that, because most links that point to your site are from Sri Lanka, you’re relevant to Sri Lanka. So, you should get links from all over the world, pointing to your site, that tell Google: “Hey, we write about Sri Lanka, we’ve got cool ideas”, and that will help you rank in the rest of world.

What’s probably also the case, is that for your specific keywords, the competition in Sri Lanka might not be very high. Whereas the competition in the rest of the world for those keywords – we guess they’ll be related to Sri Lanka, vacation, holiday – will get a lot more competition. So, you’ll need a lot more links to rank well in the US, Europe etc. This means you’ll really need to start working on your link building and your PR internationally, so that you’ll get links from international sites, pointing to your site. That will help you get better rankings across the globe.

Good luck!”

Ask Yoast

In the series Ask Yoast we answer SEO questions from followers! Need help with SEO? Let us help you out! Send your question to ask@yoast.com.

Read more: ‘Link building from a holistic SEO perspective’ »

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Author: Search Engine Optimisation Company

Our team have been offering SEO expert services to clients since the early days of the internet. Whilst the tactics have evolved over the years, our overall goal by no means has and thats making sure our users web pages to rank on page 1 for appropriate keywords at the same time only using honest and long term strategies. Plan to Dominate the Search Engines? While many agencies are convinced that they have to resort to black hat SEO tactics to get results, we can get the 1st page rankings for all of our customers despite the fact that constantly guaranteeing we stick to strategies that are not frowned upon by the the search engines. What happens when you turn to black hat strategies? Without a doubt, you will get some early success, however the internet search engines will quickly discover what you are doing and you can face severe penalties which includes having your website banned with the google search results altogether. We work within guidelines of leading search engines such as Google, Yahoo and Bing! so you never need to be concerned about receiving any penalties as a result of the work we carry out for you.

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