How to Run a Competitor Analysis [Free Guide]

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When was the last time you performed a competitor analysis for your brand?

Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. For others, analyzing the competition doesn’t go further than scrolling through their social media accounts every morning.

Whether it’s lack of time or understanding, many marketers are not taking full advantage of a proper competitor audit. Yet, knowing how your competitors are positioning their product and brand story is a key way to ensure your content remains compelling to your persona.

In our new ebook, How to Run a Competitor Analysis, we’ll show you how to compare your competitor’s weaknesses against your own strengths and vice versa. You’ll learn how to:

  • Identify your direct and indirect competitors
  • Analyze your competitor’s content strategy for quality and reach
  • Grade your competitor’s SEO strategy and increase your own authority
  • Equip your salespeople to compete during the decision stage of the buyer’s journey

Then, we’ll show you how to organize all of your research in a single document to align your entire team.

Fair warning, this is not the ultimate guide to replicating your competitor’s every move. But with our competitor analysis guide, you’ll discover how to run an efficient, on-going analysis that sets your brand apart.

download how to run a competitor analysis

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Author: Search Engine Optimisation Company

Our team have been offering SEO expert services to clients since the early days of the internet. Whilst the tactics have evolved over the years, our overall goal by no means has and thats making sure our users web pages to rank on page 1 for appropriate keywords at the same time only using honest and long term strategies. Plan to Dominate the Search Engines? While many agencies are convinced that they have to resort to black hat SEO tactics to get results, we can get the 1st page rankings for all of our customers despite the fact that constantly guaranteeing we stick to strategies that are not frowned upon by the the search engines. What happens when you turn to black hat strategies? Without a doubt, you will get some early success, however the internet search engines will quickly discover what you are doing and you can face severe penalties which includes having your website banned with the google search results altogether. We work within guidelines of leading search engines such as Google, Yahoo and Bing! so you never need to be concerned about receiving any penalties as a result of the work we carry out for you.

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