Ask Yoast: SEO tactics for link building

As you might know, links from other websites are an important ranking factor. But you might wonder how to get those quality links. What SEO tactics should you use? First, let us tell you one thing about the SEO value of links: quality often beats quantity. One link from a high ranking site can do more for you than lots of links from less successful websites. You’ll learn how we found that out in this post.

In this Ask Yoast we’ll answer the following question:

“Nowadays, what tactics should I be using for my blog to obtain quality relevant links?”

Check out the video or read the answer below!

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SEO tactics for getting quality links

Can’t watch the video? Read the transcript here:

“Well, to be honest these tactics haven’t changed all that much. If you were doing tactics that were slightly shady before, stop doing those. Get rid of all of that and start thinking about: “How do I get quality links?” Quality links are links that point to your site that actually lead to traffic from that site to your site.

So, you should think about: “Who should write about me? Would their visitors actually find something meaningful for them on my blog? Whom am I writing about? Would that person like to link back to me? Whom should I reach out to? Which blogs do I like and frequent? Should I comment on those posts maybe, to lead people from the comments section to my own blog?”

All these things haven’t changed all that much. Really think about: “Where would I like to get coverage, and how am I going to get that coverage?” It’s a lot like PR. If you think about how PR people do that, then maybe you’ll get to some very interesting ideas about how you can get your own backlinks, and get the good ones.

I’d like to stress one thing, it’s probably not important to think about the quantity, it’s far more important to think about the quality of your links. When we, at a certain point in time, got one link from the Guardian to, our traffic increased in a way that nothing else has ever matched. That one link did more for us than a whole a lot of other things.

These types of links are the ones that you’d really want to go after. What is the biggest source that could possibly link to you? And how could you get that link? Good luck!”

Ask Yoast

In the series Ask Yoast we try to help you out with your SEO issues! Are you in doubt what’s best for your site’s SEO? We’ll come to the rescue! Just send your question to

Read more: ‘6 steps to a successful link building strategy’ »


Author: Search Engine Optimisation Company

Our team have been offering SEO expert services to clients since the early days of the internet. Whilst the tactics have evolved over the years, our overall goal by no means has and thats making sure our users web pages to rank on page 1 for appropriate keywords at the same time only using honest and long term strategies. Plan to Dominate the Search Engines? While many agencies are convinced that they have to resort to black hat SEO tactics to get results, we can get the 1st page rankings for all of our customers despite the fact that constantly guaranteeing we stick to strategies that are not frowned upon by the the search engines. What happens when you turn to black hat strategies? Without a doubt, you will get some early success, however the internet search engines will quickly discover what you are doing and you can face severe penalties which includes having your website banned with the google search results altogether. We work within guidelines of leading search engines such as Google, Yahoo and Bing! so you never need to be concerned about receiving any penalties as a result of the work we carry out for you.

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