Ask Yoast: what’s a slug?

For this edition of Ask Yoast, we received a question that belongs in the SEO basics category: what’s a slug? The answer is simple because it’s the piece of the URL that distinguishes a post. In this Ask Yoast, Joost explains what a slug is and what its SEO benefits are.

This Ask Yoast is all about the following question:

“What’s a slug? What’s the difference with a URL? And what is the SEO benefit of a slug?

Check out the video or read the answer below!

New to SEO? Learn the Basics of SEO in our Basic SEO course »

Basic SEO training$ 199 – Buy now » Info

What’s a slug?

Can’t watch the video? Read the transcript here:

“Slug” is actually a word that comes from the WordPress community. A “slug” is the piece of the URL that distinguishes that post. So if you have yoast.com/wordpress-seo, the URL for our WordPress SEO article, then WordPress SEO is the bit that identifies that page as being our WordPress SEO article. It’s what our system uses to recognize that it has to serve you that specific page. It’s the defining part of the URL.

The SEO benefit of a slug is that you can change the words in there and make sure that it has the words that you really want to rank for, because it’s one of the indicators to Google of what a page is about. It’s also one of the things that people see in the search results. So, if you see in the search results ten different URLs underneath each other, about a certain topic, like WordPress SEO, and you see our yoast.com/wordpress-seo, that’s very on point and people might click on that a lot easier than if it’s yoast.com/?P=613458, which is the old default of WordPress.

So that’s what a “slug” is and why it has SEO benefit.

Good luck!”

Ask Yoast

In the series Ask Yoast we try to help you out with your SEO issues! Are you in doubt what’s best for your site’s SEO? We’ll come to the rescue! Just send your question to ask@yoast.com.

Read more: ‘SEO friendly URLs’ »

Advertisements

Author: Search Engine Optimisation Company

Our team have been offering SEO expert services to clients since the early days of the internet. Whilst the tactics have evolved over the years, our overall goal by no means has and thats making sure our users web pages to rank on page 1 for appropriate keywords at the same time only using honest and long term strategies. Plan to Dominate the Search Engines? While many agencies are convinced that they have to resort to black hat SEO tactics to get results, we can get the 1st page rankings for all of our customers despite the fact that constantly guaranteeing we stick to strategies that are not frowned upon by the the search engines. What happens when you turn to black hat strategies? Without a doubt, you will get some early success, however the internet search engines will quickly discover what you are doing and you can face severe penalties which includes having your website banned with the google search results altogether. We work within guidelines of leading search engines such as Google, Yahoo and Bing! so you never need to be concerned about receiving any penalties as a result of the work we carry out for you.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s