7 tips to increase blog engagement

Do you want your readers to engage with your blog? Want them to comment and share your post on social media? Want them to come back to your blog and read your next post? So, how do you achieve that? In this post, I’ll first explain the importance of blog engagement for SEO. After that, I’ll give 7 tips on how to increase the engagement of the audience to your blog.

So, what is blog engagement exactly?

We define blog engagement by all the ways people can interact with your post. This could be leaving a comment, sharing your post on their Facebook timeline or mentioning your blog post in a newsletter, Facebook post or blog post. Besides those, it’s a form of engagement to return to your website to read your next post or subscribe to your newsletter. Engaged readers are those readers that are active on your blog. You want your visitors to be active. These active users are the people that buy your stuff, read your newsletter and become regular visitors of your website. These people are your most loyal customers.

Why is blog engagement important for SEO?

Blog engagement is an important factor for SEO. If your audience leaves comments on your blog (and you respond to these comments), Google will notice that your blog is very much alive and active. And of course, mentions on social media will also help with your blog’s ranking. If people share your post on social media, or talk about it online, this will definitely lead to more traffic.

But how do you increase the engagement of your audience? How do you make sure that people comment on your blog post and share it on social media? I’ll give you 7 tips to increase the engagement on your blog!

Tips to increase blog engagement

Our SEO for WordPress eBook guides you through every aspect of Search Engine Optimization

$ 25 – Buy this eBook now »

SEO for WordPress

1. Make sure your blog post are awesome!

Your content should be awesome. Your content should be so informative, funny or relevant, that people want to share it with the world. If you want to read more about the creation of awesome and SEO friendly content, go ahead and read this blog post.

2. Be consistent!

In order to get people to engage with your blog, you should blog on a regular basis. Let people know what to expect. You don’t have to blog every day to create engagement, but make sure the intervals are predictable. If people know that you always publish posts on Thursdays, people might just swing by your website on these Thursdays.

3. Be original!

Make sure your content is worth sharing. The most effective way to make sure that people want to share your content is to write original stuff. If your story is one of a kind, people will be more prone to sharing. Don’t be afraid to share your knowledge.

4. Be (a bit) controversial!

People will respond if they disagree. So, if you want to provoke people to share their point of view on a certain issue, or you want to start an interesting discussion: make sure to be controversial. Make your statements a little bit bolder and a little less nuanced. Don’t go overboard, though, or you’ll have to deal with a lot of negative comments.

5. Ask for engagement!

If you want people to respond to your post, ask them to do so! If visitors are actually invited to comment, chances are much higher they decide to do so. Ask people to share their thoughts on the matter at the end of a blog post, or encourage people to like or share your post on Facebook.

6. Respond to the engagement

If you do invite people to comment on your blog, be polite and respond to their comments. If your audience notices you pay attention to their reactions, they’ll be more inclined to come back and visit your website yet another time.

Read more: ‘How to handle comments on your blog’ »

7. Engage on other blogs

Make sure to be visible on other blogs as well. Comment on posts that have similar subjects as your own posts. If people see you engage on other blogs, they’ll be curious to see what you’ve written about the matter.

Conclusion on blog engagement

In order to collect an engaging audience for your blog you should be a little bold. Make sure to post awesome and original content and add just a little bit of controversy. And, do not forget to invite people to respond! And on that matter… how do you create engagement with your readers? Do you have a hot tip? I’d love to hear your view on this!

Keep reading: ‘Blog SEO: make people stay and read your post’ »

Advertisements

Author: Search Engine Optimisation Company

Our team have been offering SEO expert services to clients since the early days of the internet. Whilst the tactics have evolved over the years, our overall goal by no means has and thats making sure our users web pages to rank on page 1 for appropriate keywords at the same time only using honest and long term strategies. Plan to Dominate the Search Engines? While many agencies are convinced that they have to resort to black hat SEO tactics to get results, we can get the 1st page rankings for all of our customers despite the fact that constantly guaranteeing we stick to strategies that are not frowned upon by the the search engines. What happens when you turn to black hat strategies? Without a doubt, you will get some early success, however the internet search engines will quickly discover what you are doing and you can face severe penalties which includes having your website banned with the google search results altogether. We work within guidelines of leading search engines such as Google, Yahoo and Bing! so you never need to be concerned about receiving any penalties as a result of the work we carry out for you.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s