The Decentralized Content Marketing Playbook [Infographic]

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In the past, content marketing revolved around one thing: your blog. Marketers lived by the promise that if they wrote quality articles on their website’s blog, traffic would come. And after decades of interruptive television commercials and dinnertime cold calling, it was a welcome change in the world of marketing and selling.

But, your website isn’t as important as you think — at least not on its own. Top content marketers aren’t simply cranking out blog posts and ebooks. Instead, they’re publishing on Medium, exploring live streaming video, and project managing web development tools. Between all of these rising trends, content publishing is becoming decentralized across the web.

Just like it sounds, content decentralization is the movement away from website-based publishing in an effort to reach beyond the limits of your current audience and build a community where people are already consuming content. It’s not meant to replace traditional content marketing, but instead, augment it.

In the infographic below, we’ve gathered actionable data to help you realign your priorities with the content consumers want. For even more insight on the future of marketing, be sure to download the 2016 State of Inbound report.

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Want more data on the future of content marketing? Download our free 2016 State of Inbound report.

get the free 2016 state of inbound report

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Author: Search Engine Optimisation Company

Our team have been offering SEO expert services to clients since the early days of the internet. Whilst the tactics have evolved over the years, our overall goal by no means has and thats making sure our users web pages to rank on page 1 for appropriate keywords at the same time only using honest and long term strategies. Plan to Dominate the Search Engines? While many agencies are convinced that they have to resort to black hat SEO tactics to get results, we can get the 1st page rankings for all of our customers despite the fact that constantly guaranteeing we stick to strategies that are not frowned upon by the the search engines. What happens when you turn to black hat strategies? Without a doubt, you will get some early success, however the internet search engines will quickly discover what you are doing and you can face severe penalties which includes having your website banned with the google search results altogether. We work within guidelines of leading search engines such as Google, Yahoo and Bing! so you never need to be concerned about receiving any penalties as a result of the work we carry out for you.

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